Kurumsal

To go back a little to John Richardo's origins, the brand was founded in the late 1990s. At that time, the shoe industry in Turkey was quite developing and the demand for innovative brands in this field was increasing. John Richardo was founded with the spirit of an entrepreneur who set out at that time and quickly became a well-known brand in the shoe market in Turkey. The founding philosophy of the brand was to focus on quality and innovation. John Richardo paid attention to every detail, from the materials used in his shoes to their design. Especially the use of genuine leather and the original workmanship in the details have become one of the features that distinguish the brand from its competitors. Over time, the John Richardo brand began to be recognized in Turkey and in the international arena. The brand has become a favorite of shoe enthusiasts with its quality and unique designs. Its story in Turkey can be considered as a success story that started with the devoted work of a local entrepreneur and progressed towards becoming a global brand.

The emergence of shoe models can be affected by many different factors. Sources of inspiration can often be fashion trends, historical references, cultural influences, or even elements taken from nature.Fashion Trends: Trends in the fashion world can be a primary source for shoe designers when creating new models. Trendsetting events such as fashion weeks, fashion shows, and street fashion can inspire designers to work on new styles and details. Historical References: Many shoe models can draw inspiration from historical periods or specific cultural backgrounds. For example, popular shoe styles of a period can be modernized and adapted to today's trends. Cultural Influences: Clothing and shoe preferences of different cultures are another factor that draws inspiration from designers when creating new models. Traditional clothes and shoes can form the basis of modern designs. Nature and Environment: Colours, patterns or forms taken from nature can also be a source of inspiration for designers. The use of natural materials or the reflection of organic forms in the design can shape shoe models.Technological Advances: Technological advances in the footwear industry can encourage the use of new materials and innovations in design processes. Innovative production methods and materials can lead to the emergence of different and interesting shoe models.

We prepare a collection of approximately 1600 models every year. In the process of creating this collection, we design and detail models suitable for each region to expand our market. Thanks to this approach, we successfully meet the needs of different markets and bring our brand to a wider audience. Thanks to our many years of experience and knowledge, we differ from our competitors in terms of wide product diversity. This is one of the features that makes us truly unique. Our main goal at the fairs is to increase our brand awareness and deliver our products to larger audiences in our planned markets. We generally want to be at the forefront in international fairs.

A brand may start producing female models after starting with male models because: For these reasons, if a brand first produces only male models and then starts producing female models as well, this can often be a decision made in line with growth and marketing strategies.Customer Demands: Customers' demands and expectations can influence a brand's decision to expand its product range. Customer demand for shoes for women may lead the brand to produce women's models.Market Opportunities: If market research shows the growth potential of the market for shoes for women, the brand may want to enter this field. A new market segment for women could provide growth and increased revenue for the brand.Competition and Expansion: To compete in a market where rival brands are successful for women, the brand could start producing women's models. It also provides the opportunity to reach a wider customer base and increase brand awareness by expanding the product range. Brand Identity and Values: The core values and identity of the brand may require appealing to a wide customer base, including women. By producing shoes for women, the brand can present a more inclusive and diversified image. For these reasons, if a brand first produces only men's models and then begins to produce women's models as well, this can often be a decision made in line with growth and marketing strategies. The core values of the brand and its identity may require appealing to a wide customer base, including women. By producing shoes for women, the brand can present a more inclusive and diversified image. For these reasons, if a brand first produces only men's models and then begins to produce women's models as well, this can often be a decision made in line with growth and marketing strategies.